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Made-to-order in Pequot Lakes, MN USA · See us at High Point Fall · October 17–21

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Give Your Showroom Something Special

The Fireside Lodge dealer program is built around one thing: helping your store grow.

Craftsmanship Your Customers Will Notice

Your customers are looking for furniture that feels different. Something with character they can see and craftsmanship they can feel. That’s what Fireside Lodge builds, and it’s what your showroom deserves to carry. Handcrafted, American-made, built from real materials in a real workshop by people who care about what they’re making.

When you partner with us, you get more than a product line. You get a committed manufacturing partner, a dedicated account rep who knows your store by name, and a program designed to help you sell more, earn more, and stand apart.

Apply for a Dealer Account

When Every Store Carries the Same Furniture, Price Becomes the Only Conversation.

A customer walks in, browses the floor, and leaves without buying because they saw the same pieces at two other stores on the way over –. When your showroom carries the same mass-produced lines as everyone else in your market, there’s nothing to anchor them to your store. Nothing that makes the drive worth it.

The retailers who are growing right now are the ones who found products their competitors can’t replicate. Furniture with genuine craft, real American materials, and a reason to stop and look closer. Product that sells because customers can see and feel the difference the moment they walk up to it.

A Program Designed Around You

We’ve been working with independent furniture retailers for more than 25 years. We know what makes your job easier, what helps your team close, and what keeps customers coming back. And we’ve built that experience into every part of the dealer program.

Our Work Sells Itself

Every piece is handcrafted by artisans in our Minnesota workshop. The quality is visible. Customers notice the hand-peeled cedar, the reclaimed barnwood grain, the joinery. Your sales team doesn’t have to convince anyone this is real furniture. They can see it. They can feel it.

Freight and Delivery You Can Count On

Guaranteed freight programs and blanket-wrapped deliveries. Your product arrives protected, on time, and ready for the floor. No surprises on the shipping invoice.

Floor-Stock Programs That Protect Your Investment

Exclusive floor-stock discounts and floored product exclusivity in qualifying markets. When you invest in stocking Fireside Lodge in your showroom, we protect that investment.

Sales Training and Marketing Support

We equip your team with a dedicated account manager who provides hands-on support with product knowledge, key selling points, quoting, and customization. We also provide the sales tools, marketing collateral, and ongoing support your team needs to represent Fireside Lodge with confidence. From materials, construction, and finishes to customization options, our sustainability story, and lifetime warranty, your team will have the knowledge and resources to confidently guide customers through the sales process.

A Lifetime Warranty Behind Every Piece

When your customer asks if this furniture will last, your answer can be simple: Yes, it comes with a lifetime manufacturer’s warranty. That kind of confidence closes the sale and earns the referral.

Setting Your Showroom Apart

Fireside Lodge dealers tell us the same thing again and again: the furniture sells itself on the floor. Average tickets go up. Customers ask for the brand by name the second time they visit. Referrals increase because people want to tell their friends where they found it. And because every piece is backed by a lifetime warranty, your reputation stays protected long after the delivery truck pulls away.

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“Fireside Lodge consistently delivers high-quality, one-of-a-kind furniture that aligns perfectly with what my customers are looking for. Whenever I have a question about a product, their team responds quickly and thoroughly. We’ve also ordered custom pieces, and...”

Kristen
Sleep Central - Minoqua, WI

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“The quality of Fireside Lodge furniture is incredible. Our customers immediately notice the craftsmanship and unique character of every piece. Their team is always helpful, responsive, and easy to work with.”

Kevin
Northwoods Furniture - Eagle River, WI

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“Fireside Lodge Furniture has a great quality of product. I love that you can add different layers of fabrics and materials. People think it’s just the coolest thing.”

Lori
Outwest Furniture - Bozeman, MT
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“Fireside Lodge consistently delivers high‑quality, one‑of‑a‑kind furniture that aligns perfectly with what my customers are looking for.”

Kristen

Sleep Central – Minoqua, WI

Ready to Partner with Fireside Lodge?

01

Apply for a Dealer Account

Tell us about your store, your market, and what your customers are looking for. There’s no obligation. We’re looking for the right fit on both sides.

02

Meet Your Account Manager

Your dedicated rep will reach out to walk you through our collections, discuss floor planning, and help you build a first order tailored to your space and customer base.

03

Stock Product That Sells Itself

Furniture arrives floor-ready, and we keep you equipped with sales tools so you can hit the ground running. Your rep stays with you for ongoing training, custom orders, and whatever your store needs to grow. We don’t hand off accounts. We build them.

Apply for a Dealer Account

Not ready to apply?

We understand that floor space is limited and inventory needs change over time.  Keep our lookbook bookmarked for future reference and reach out when the time is right.

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